THE EXPIRY DATE




When SK-II reached out to work and share their latest campaign video, 'The Expiry Date' I felt this would be the perfect opportunity to discuss about the societal pressure women face regarding age. We all feel the ticking time clock constantly reminding us to achieve things by a certain age. From going to university, getting the job, to finding the man, to buying a house, and to having children - our paths seem to already be predetermined.

In my case, being born in a traditional Chinese family heavily influenced my career choices.  I've always felt the pressure to follow the conventional path. (It's either a doctor, a lawyer or an accountant or you're not worth mentioning haha). I would be lying if I said I wasn't anxious about starting my own creative space and sharing my work to thousands of people. But trust me, having lived almost a quarter of my life made me realise that you can absolutely live the life you want and be your own girlboss.

Let's remember the importance on our own journey, I'm with SK-II, let's #ChangeDestiny




*In collaboration with SK-II

Wearing:

52 comments

  1. The campaign is so beautiful! I loved the video! Thanks for sharing!

    http://violettedaily.com

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  2. I totally felt that pressure as I'm born into a traditional Chinese family! So glad I saw this video, thanks for sharing.

    http://www.myclusterofthoughts.com/

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    1. Hope the video inspired you and thanks for reading katherine x

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  3. I love SKII and I love this campaign. I love the message it is sending!

    www.rdsobsessions.com

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  4. I love this! Women are in such high pressure to look and stay young! Thanks for sharing your voice about this matter :)

    Jessica | notjessfashion.com

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    Replies
    1. Glad you enjoyed reading it Jess x

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  5. Great message of this video!

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  6. Oh very interesting video darling~

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    Replies
    1. It certainly is. Love how inspiring and motivational the video is x

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  7. WOW! What an amazing video. SO powerful and touching. Thank you for sharing it. I also think that age does not matter and by changing our thoughts, we can change our destiny.
    X
    Miri
    http://currentlywearing.com

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    Replies
    1. Glad you enjoyed reading it Miri! x

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  8. the pressure is so real! I can totally relate to that video, I love the message!

    www.prettyinleather.net

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  9. Woww!! Amazing video! Thanks for sharing!!
    xx
    Mónica Sors
    NEW POST: MES VOYAGES A PARIS

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  10. This is so cool, lady- and I'm glad you're making your OWN path! Good for you!

    -Ashley
    Le Stylo Rouge

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  11. Thanks for sharing this campaign. Love this sleek look!

    http://www.kathrineeldridge.com

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  12. Absolutely amazing! I'm so happy for you!

    xo | Cindy Elena
    www.boringclothes.com

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  13. What an inspiring video! Thanks for sharing!

    xo Corina
    www.unbouquetdamour.com/asos-marketplace

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  14. Great post. I think that this is a very serious problem that we need to face.
    http://societyfix.blogspot.com/

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  15. Love this campaign! And your outfit! xx

    www.fromluxewithlove.com
    www.bloglovin.com/blogs/from-luxe-with-love-14590195

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  16. Thanks for sharing this important message and the awesome video. I Already shared!
    With a great value to me! xx
    Coco and Jeans by Marisa x My Instagram x My Bloglovin

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  17. very inspiring video, thanks for sharing the campaing. got a super look in it
    - xx amanda


    www.fashionviolin.com

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  18. I love the post its very inspiring!
    The Pink Pineapple
    New post:http://thepinkpineappleblog.blogspot.com/

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  19. me encanta el video, es espectacular!
    Muchas gracias por tu comentario en mi blog guapa, te espero por mi nuevo post, mil besos!
    http://patriciasanchezstylestreet.blogspot.com.es/

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  20. Great outfit, I'm in love with your Gucci bag (:

    CM | XIII.

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  21. Gorgeous campaign, girl! And yes, own that creative path!!
    xo Annie
    New England Romance

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  22. Loving this whole ensemble! Especially the pants! We're blog twins =P<3

    xoxo
    Rina Samantha
    http://www.andshedressed.com

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  23. Love this campaign. It's hard to forget about these check boxes, but once you do life is so much happier and better.

    www.fashionradi.com

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  24. Good on you for following your dream and carving your own path! Such a great campaign, I love reading other girlboss stories!
    xo
    Siffat
    http://icingandglitter.com

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  25. Nice video!
    You look stunning!

    http://www.itzytrendy.com/2017/07/insider-dress.html

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  26. I can definitely relate to feeling like the clock is ticking. Coming from a Filipino-Chinese upbringing, I'm so glad that I moved to Australia where people respect that women can do what they want like chase careers before ticking off other items on their "list".

    www.jeannieinabottleblog.com

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  27. Such a beautiful and powerful campaign. I know that there are societal pressures and we're at such a great age where abnormal, change, independence and boundary pushing has been seen more positively. Love this so much.


    Xo,
    Miki
    http://mikialamode.com

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  28. This is amazing! Such a wonderful campaign!! We all have our own path to take, welldone to you for following your heart. :) x

    Much love,
    Marianne x www.beautiful-in-essence.blogspot.com

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  29. You look amazing! The video was great, it can definitely be pressurising as a girl I know I think I have to have achieved things by a certain age and when it doesn't work out that way I can stress x

    S x
    SHELISES WORLD
    SHELISES WORLD

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  30. What a great campaign! Have a great day xo

    www.makesitsimple.com

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  31. Thank you much for sharing this. The campaign is amazing, and the commercial really made me feel emotional. I was so lucky to find this post!
    Steal4Style.com

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  32. Girl, you look so freakin' classy in that first picture! Wow!
    I've always been curious about SK-II, sounds like an amazing brand :)
    http://www.laveinechronicles.com/

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  33. There's so much pressure on girls to stay young and beautiful, so I think this post is quite important.

    Amy;
    Little Moon Elephant

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  34. what a lovely campaign.
    Thank you for this pretty and beautiful message :D

    with love your AMELY ROSE

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  35. Amazing!

    http://iameleine.blogspot.com/
    http://www.instagram.com/iameleineblog/

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  36. It is so beautiful!!
    http://vicksup.com/

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