THE EXPIRY DATE

30 Jun 2017



When SK-II reached out to work and share their latest campaign video, 'The Expiry Date' I felt this would be the perfect opportunity to discuss about the societal pressure women face regarding age. We all feel the ticking time clock constantly reminding us to achieve things by a certain age. From going to university, getting the job, to finding the man, to buying a house, and to having children - our paths seem to already be predetermined.

In my case, being born in a traditional Chinese family heavily influenced my career choices.  I've always felt the pressure to follow the conventional path. (It's either a doctor, a lawyer or an accountant or you're not worth mentioning haha). I would be lying if I said I wasn't anxious about starting my own creative space and sharing my work to thousands of people. But trust me, having lived almost a quarter of my life made me realise that you can absolutely live the life you want and be your own girlboss.

Let's remember the importance on our own journey, I'm with SK-II, let's #ChangeDestiny




*In collaboration with SK-II

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50 comments

  1. Unknown30 June 2017 at 06:31

    The campaign is so beautiful! I loved the video! Thanks for sharing!

    http://violettedaily.com

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  2. Katherine30 June 2017 at 10:36

    I totally felt that pressure as I'm born into a traditional Chinese family! So glad I saw this video, thanks for sharing.

    http://www.myclusterofthoughts.com/

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    Replies
    1. Unknown30 June 2017 at 22:18

      Hope the video inspired you and thanks for reading katherine x

      Delete
  3. No Basis In Reality30 June 2017 at 18:48

    What a well-shot and amazing video!

    NO BASIS IN REALITY | LATEST POST | INSTAGRAM

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  4. Rach1 July 2017 at 05:04

    I love SKII and I love this campaign. I love the message it is sending!

    www.rdsobsessions.com

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  5. NotJessFashion1 July 2017 at 07:00

    I love this! Women are in such high pressure to look and stay young! Thanks for sharing your voice about this matter :)

    Jessica | notjessfashion.com

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  6. Damy1 July 2017 at 21:07

    Great message of this video!

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  7. Unknown1 July 2017 at 23:36

    Thanks hunx

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  8. Sakuranko2 July 2017 at 11:14

    Oh very interesting video darling~

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    Replies
    1. Unknown2 July 2017 at 23:50

      It certainly is. Love how inspiring and motivational the video is x

      Delete
  9. Unknown2 July 2017 at 12:45

    WOW! What an amazing video. SO powerful and touching. Thank you for sharing it. I also think that age does not matter and by changing our thoughts, we can change our destiny.
    X
    Miri
    http://currentlywearing.com

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  10. Yuka2 July 2017 at 22:31

    the pressure is so real! I can totally relate to that video, I love the message!

    www.prettyinleather.net

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  11. VVEEKEND 1012 July 2017 at 22:59

    Loveee the video!

    VVEEKEND 101

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  12. MONICA SORS3 July 2017 at 02:37

    Woww!! Amazing video! Thanks for sharing!!
    xx
    Mónica Sors
    NEW POST: MES VOYAGES A PARIS

    ReplyDelete
  13. awhite3 July 2017 at 08:08

    This is so cool, lady- and I'm glad you're making your OWN path! Good for you!

    -Ashley
    Le Stylo Rouge

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  14. Kathrine Eldridge3 July 2017 at 11:31

    Thanks for sharing this campaign. Love this sleek look!

    http://www.kathrineeldridge.com

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  15. Unknown3 July 2017 at 13:07

    Absolutely amazing! I'm so happy for you!

    xo | Cindy Elena
    www.boringclothes.com

    ReplyDelete
  16. Un bouquet d'amour3 July 2017 at 13:42

    What an inspiring video! Thanks for sharing!

    xo Corina
    www.unbouquetdamour.com/asos-marketplace

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  17. Unknown3 July 2017 at 19:56

    Great post. I think that this is a very serious problem that we need to face.
    http://societyfix.blogspot.com/

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  18. From Luxe With Love4 July 2017 at 02:18

    Love this campaign! And your outfit! xx

    www.fromluxewithlove.com
    www.bloglovin.com/blogs/from-luxe-with-love-14590195

    ReplyDelete
  19. cocojeans4 July 2017 at 02:28

    Thanks for sharing this important message and the awesome video. I Already shared!
    With a great value to me! xx
    Coco and Jeans by Marisa x My Instagram x My Bloglovin

    ReplyDelete
  20. Fashionviolin4 July 2017 at 09:41

    very inspiring video, thanks for sharing the campaing. got a super look in it
    - xx amanda


    www.fashionviolin.com

    ReplyDelete
  21. the pink pineapple4 July 2017 at 17:14

    I love the post its very inspiring!
    The Pink Pineapple
    New post:http://thepinkpineappleblog.blogspot.com/

    ReplyDelete
  22. patricia sanchez5 July 2017 at 00:02

    me encanta el video, es espectacular!
    Muchas gracias por tu comentario en mi blog guapa, te espero por mi nuevo post, mil besos!
    http://patriciasanchezstylestreet.blogspot.com.es/

    ReplyDelete
  23. Anonymous5 July 2017 at 02:10

    Great outfit, I'm in love with your Gucci bag (:

    CM | XIII.

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  24. Annie L5 July 2017 at 14:37

    Gorgeous campaign, girl! And yes, own that creative path!!
    xo Annie
    New England Romance

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  25. Rina Samantha5 July 2017 at 17:57

    Loving this whole ensemble! Especially the pants! We're blog twins =P<3

    xoxo
    Rina Samantha
    http://www.andshedressed.com

    ReplyDelete
  26. FashionRadi 7 July 2017 at 09:20

    Love this campaign. It's hard to forget about these check boxes, but once you do life is so much happier and better.

    www.fashionradi.com

    ReplyDelete
  27. Unknown7 July 2017 at 13:18

    Good on you for following your dream and carving your own path! Such a great campaign, I love reading other girlboss stories!
    xo
    Siffat
    http://icingandglitter.com

    ReplyDelete
  28. Itzel Najar13 July 2017 at 09:54

    Nice video!
    You look stunning!

    http://www.itzytrendy.com/2017/07/insider-dress.html

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  29. jeanne christine17 July 2017 at 21:48

    I can definitely relate to feeling like the clock is ticking. Coming from a Filipino-Chinese upbringing, I'm so glad that I moved to Australia where people respect that women can do what they want like chase careers before ticking off other items on their "list".

    www.jeannieinabottleblog.com

    ReplyDelete
  30. Miki à la Mode18 July 2017 at 19:36

    Such a beautiful and powerful campaign. I know that there are societal pressures and we're at such a great age where abnormal, change, independence and boundary pushing has been seen more positively. Love this so much.


    Xo,
    Miki
    http://mikialamode.com

    ReplyDelete
  31. Emily12322 July 2017 at 01:52

    This is amazing! Such a wonderful campaign!! We all have our own path to take, welldone to you for following your heart. :) x

    Much love,
    Marianne x www.beautiful-in-essence.blogspot.com

    ReplyDelete
  32. Shelise’s World22 July 2017 at 13:34

    You look amazing! The video was great, it can definitely be pressurising as a girl I know I think I have to have achieved things by a certain age and when it doesn't work out that way I can stress x

    S x
    SHELISES WORLD
    SHELISES WORLD

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  33. OF SIMPLE THINGS23 July 2017 at 03:54

    What a great campaign! Have a great day xo

    www.makesitsimple.com

    ReplyDelete
  34. Unknown25 July 2017 at 08:03

    Thank you much for sharing this. The campaign is amazing, and the commercial really made me feel emotional. I was so lucky to find this post!
    Steal4Style.com

    ReplyDelete
  35. Marta6 August 2017 at 02:53

    Girl, you look so freakin' classy in that first picture! Wow!
    I've always been curious about SK-II, sounds like an amazing brand :)
    http://www.laveinechronicles.com/

    ReplyDelete
  36. Amy Aed6 August 2017 at 07:11

    There's so much pressure on girls to stay young and beautiful, so I think this post is quite important.

    Amy;
    Little Moon Elephant

    ReplyDelete
  37. Amely Rose6 August 2017 at 12:32

    what a lovely campaign.
    Thank you for this pretty and beautiful message :D

    with love your AMELY ROSE

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  38. Unknown4 September 2017 at 03:02

    Did you edit this video yourself? Amazing editing skills!

    Angelie // Hayan Collagen Anti Aging Wrinkle Skin Toner

    ReplyDelete
  39. Unknown8 September 2017 at 11:03

    It is so beautiful!!
    http://vicksup.com/

    ReplyDelete

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